arts and health

Events

Cyber Resilience Week

 

The UK is a leader in digital transformation. Yet the way we’ve transformed the work we do, business, interactions with public services and communication with each other is increasingly vulnerable. Our personal, organisational and national ability to be more effective in detecting, managing and responding to cyberattacks that threaten this transformation will be critical in enabling our continued growth and innovation.

There are multiple events happening from 11-15 September across the UK which aim to inform and advise you on the latest Cyber Security. So check out the programme of conferences, salons, workshops and online events, and why not get involved to help build a resilient culture where more people have the confidence to talk about and share their cyber experiences.

Have you signed up for any events yet? Find the full program of events and more information here:
http://digileaders.com/cyber-resilience-week/

Events

Specialist Leaders in Cultural Education (SLiCE) conference

Curious Minds invites you to register for the 2017 Specialist Leaders in Cultural Education (SLiCE) conference. This year’s conference will focus on how the British Values mandate can be delivered effectively through arts and cultural education.

British Values : Beyond box ticking

Can British Values truly be depicted by a display that includes a London bus, a post box and a picture of the Queen or is there more to it than that?

SLiCE fellows think so. Their work this year has sought to find ways to animate the agenda and to dig down deeper in order to make meaning for colleagues and pupils. They have created programmes of work supported by action research that can be disseminated to other schools. SLiCE colleagues, in conjunction with cultural organisations, have researched areas from how cultural education can impact on the understanding of British Values in secondary academies to an investigation of how dance can deliver the British Values agenda in Key Stage 2. The keynote speakers are Prof. Robin Alexander, an academic and educationalist well known for championing the cause of Primary Education, and Paul Collard, Director of Creativity, Culture and Education. Our speakers will look at the inter-cultural aspects of education. The conference will take place in two centres – the morning session at the Riverside Campus at the University of Chester, the base of our partners RECAP (Research into Creative Arts Practice). The afternoon will be hosted at the newly opened Storyhouse theatre, cinema, library and arts centre in Chester, and will feature an inter-active performance by Prof. Allan Owens. The day offers opportunities to network with peers and advance the conversations that arise from the presentations.

 

Thursday 13 July 2017

09:45-16:00

Riverside Innovation Centre & Storyhouse, Chester

Keynote Speakers & Performances:

Prof. Robin Alexander Fellow of Wolfson College at the University of Cambridge; Professor of Education Emeritus at the University of Warwick; Honorary Professor of Education at the University of York

Paul Collard Chief Executive of Creativity, Culture and Education (CCE)

‘Returning to Haifa’ Performed by Prof. Allan Owens (Co-Director of RECAP, University of Chester) and Dr. Hala Al-Yamani (Dean of the Faculty of Education, Bethlehem University)

Tickets: £35.00 standard / £20.00 for University of Chester Staff and Students

Register here.

Events

Google Adwords and PPC Masterclass

With around 2.3 million searches per second, Google is without a doubt a fundamental element in ensuring your online presence is relevant, reaching your target audience and your business is ahead of your competitors.

From exposing some of the myths and jargon around AdWords which can help to avoid costly mistakes to understanding the key elements to drive traffic to your site, the session will give you the tools and knowledge to make the most of Google Adwords and ultimately give your business a boost.

You will have the opportunity to create your own AdWord campaign, giving you the tools needed to maximise your return on investment, whether this is managed in house or outsourced.

This is a practical workshop and you will need to bring a laptop to the session

Benefits of attending:

Upon completion of this course, you will have an understanding of:

  • Setting up Marketing Strategy and Business Goals
  • How to get traffic to your website
  • Defining the Target audience
  • Creating Adwords Account
  • Jargon Explained
  • Creating successful AdWord campaign
  • Keyword Selection and Match Types
  • Successful ad copy creation
  • How to choose a suitable landing page for your ads
  • Ad extensions
  • Quality Score
  • Basic account optimisation techniques
  • Introduction to AdWords Editor

Find out more information.

Events

Advanced Digital Marketing

Do you want to know more about digital marketing? Join us for practical advice on how to harness a variety of digital tools to build your online presence, increase engagement with customers and reach your target audiences. We will also cover some of the digital trends to look out for and help you to develop a digital marketing strategy.

This session is aimed at those who want to get more out of their social media and digital marketing.

This is a practical workshop and you will need a laptop to attend the session.

Benefits of attending:

Upon completion of this course, you will have an understanding of:

  • Digital marketing platforms – which platform is most suitable for your business and why
  • Social media management tools – how to make the most of your time online
  • Social media do’s and don’ts
  • Digital marketing strategy – plan and understand how to implement a campaign to drive sales and traffic to your website
  • An overview of digital advertising including how Google Adwords can help you to sell online
  • Using web analytics and reporting to understand your customers and target your social media more effectively

Find out more information.

News

Arts Council Toolkit

Self evaluation is a vital first step towards improving your work.  It can also help with self confidence and resilience.

Arts Council have developed a Self Evaluation toolkit for people, companies and partnerships in the arts, cultural and creative sectors.

See it here.