Digital

Events

Digital Marketing Masterclass May

Digital Marketing

This masterclass focusses on digital marketing and how you can use it to grow your customer base and improve your profit. The sessions will introduce you to the basic concepts of digital marketing, show you how to get started and introduce you to tips and tricks to increase your impact.

You’ll leave the day with an outline of your digital marketing strategy and key actions to get you started.

Ruth Thomas from Ruby Star Associates will lead you through the masterclass, introducing you to the latest evidence about what really works for businesses and drawing on experience from the thousands of small businesses that the multi-award winning team at Ruby Star Associates have supported to grow and thrive.

This is a highly interactive session which includes evidence-informed facilitation exercises. There is an outline agenda but this will be shaped and varied based on the needs of the businesses at the session. It is useful if you come to the session with a clear idea of what you need to get out of it for your business, so we can adapt the session accordingly.

All participants will receive a workbook with notes, examples, exercises and resources to allow them to continue to develop their learning after the session.

 Agenda
8.30am – 9.00am Arrival

Arrival, registration and refreshments, opportunity to network with other participants.

10.00am –11.00am  

Welcome, Expectations and Key Concepts

Introductions, expectations for the day, setting the scene for the masterclass and introduction to the key concepts for the day

11.00am – 11.30am Short break
11.30am – 12.30pm  

Introduction to the digital marketing

How can we ensure our website looks trustworthy?

What do you need from a website/landing page funnel/essentials (what do you do/why should I care/how can I trust you/what should I do next)?

Introduction to email marketing and creating campaigns.

12.30pm – 1.30pm Lunch and networking
1.30pm – 2.30pm  

Digital Presence audit and building an audience

What are the essentials for your digital presence? How do you find and build an audience?

2.30pm – 3.00pm Short break
3.00pm – 4.00pm  

Digital Marketing Strategy

Working with others (and with input from the facilitator) you’ll devise an outline digital marketing strategy to get you started. There is also time for questions, answers and ideas.

Find out more here.

Regional, Vacancies & Opportunities

Reframed 2017 – Personal Development Programme

 

Interactive and Immersive Storytelling

Creative England Reframed


Lighthouse and Creative England present Reframed, a new programme of talks and workshops exploring immersive and interactive storytelling.


The worlds of film, gaming, theatre, design, art and technology are becoming increasingly converged, with interactive and immersive environments such as 360°, virtual reality, augmented reality, mobile apps, games and interactive web-based video bringing us closer to a seamless blending of physical and virtual worlds.

Reframed brings together leaders and innovators from the fields of film, games, sound, contemporary arts and media to explore emerging practices within the realm of immersive and interactive storytelling.

Aimed at those wanting to learn more about designing and producing interactive and/or immersive work, Reframed will shine a light on the intrinsic and underlying principles of non-linear and interactive narratives, and the platforms and technologies which best serve them across different types of projects.

PROJECT DEVELOPMENT PROGRAMME
Reframed presents a  project development programme, aimed at creatives wanting to design and develop content in interactive and immersive environments, such as: 360°, virtual reality, augmented reality, mobile apps, games and interactive web-based video. Made up of five residential sessions run at Lighthouse between June – October 2017, the programme will support six selected individuals/teams to each develop a project idea in an intensive, collaborative and interdisciplinary environment. Placing the audience/user at the heart of the experience and drawing on technical, creative and socio-cultural perspectives to inform the development process, it will include structured training sessions, peer-to-peer exchange and feedback, project mentors and online support. Apply for Personal Development Programme

Programme Details

Date: July – October 2017

Venue: Lighthouse Cost: £300 per project

Participants: 6 individuals/teams

Application Information

Application deadline: 5pm, Tuesday 30 May 2017

Interviews: Monday 12 & Tuesday 13 June 2017

Successful applicants notified: Monday 19 June 2017

Applications are invited from any of the following fields:

– Film, documentary, animation

– Games – Interactive arts or media

– VR / Augmented Reality / Mixed Reality

– Immersive Theatre

Applicants may have experience of one or more of the following, although the list below is not extensive:

– Writing, directing, producing, animation

– Artist, illustration, graphic novels

– Coding, interactive design, games development

– Set design, production design, sound design, VFX, cinematography

Please note: participants do not need to have prior experience of working in this area. It’s the strength of your ideas we’re interested in, not your track record of producing similar work. Lighthouse aims to help improve diversity across the creative sectors by addressing the issues of access which individuals often face when progressing their practice and careers. We welcome applications from across the community, and will provide financial assistance to those who require it for pre-agreed travel, subsistence and childcare costs. We are also able to facilitate access for deaf and disabled people – please see the Equal Opportunities section in the Application Guidelines for further information.

Funding

KickStart Young Entrepreneur Awards up to £20,000

Budding entrepreneurs in Bolton are being given the chance to turn their business dream into a reality, with a five-figure investment up for grabs.

Applications for Baldwins Accountants’ KickStart Young Entrepreneur Awards have opened in the region for the first time, following its roaring success in the Midlands over the past four years.

The awards encourage 18 to 25-year-olds to present their idea and business plan, with the winner securing a £20,000 – a £10,000 grant along with £10,000 worth of mentoring and accountancy advice.

The two runners up will also be presented with £5,000 worth of mentoring and accountancy advice.  Applications will be whittled down to ten semi-finalists who will be invited to present their business idea to Baldwins’ senior management.

Find out more: http://bit.ly/2nLgy27

Funding

Transform Foundation Facebook & Website Grants

The Transform Foundation provides grants for charities to develop an effective social media and web presence with the aim of developing future funding streams. The Foundation has two funding programmes – a Facebook Grant programme (which provides £5,000 of funding to spend on Facebook advertising, with potential scale-up funding of up to £10,000) and a Website Grant Programme (which provides a funding package of up to £18,000 to cover the upfront costs of a new charity-specific website including strategy, design, development and training). The grant programmes are aimed at small to medium-sized charities and other not for profit organisations.

There is a three stage application process. Stage 1 is a simple online form to check eligibility criteria and that the applicant has a clear, measurable plan for deploying the funding to generate income or impact. Applications for Stage 1 applications can be made at any time. Read more at: https://www.transformfoundation.org.uk/

Exhibition

Cohering

An Exhibition featuring 5 Bolton based artists http://www.castlefieldgallery.co.uk/associates/newartspaces/

In creative partnership with neo:artists, New Art Spaces Bolton consists of four shop units and two large office spaces for developing and showcasing new art and artistic talent in Greater Manchester.

Location: Churchgate House, Churchgate, Bolton BL1 1HL

The opening times are:

Thursday 6 April, 5-8pm

Friday 7 April, 11am-5pm

Saturday 8 April, 11am-5pm

Cohering_Churchgate

Castlefield Gallery’s New Art Spaces is an initiative to create dynamic project spaces for artists, artist collectives and artists development agencies. Making use of temporary vacant retail, office and light industrial units, New Art Spaces provides opportunities for emerging artists to incubate their practices, produce work and showcase new art to local communities.