training

Events

Google Adwords and PPC Masterclass

With around 2.3 million searches per second, Google is without a doubt a fundamental element in ensuring your online presence is relevant, reaching your target audience and your business is ahead of your competitors.

From exposing some of the myths and jargon around AdWords which can help to avoid costly mistakes to understanding the key elements to drive traffic to your site, the session will give you the tools and knowledge to make the most of Google Adwords and ultimately give your business a boost.

You will have the opportunity to create your own AdWord campaign, giving you the tools needed to maximise your return on investment, whether this is managed in house or outsourced.

This is a practical workshop and you will need to bring a laptop to the session

Benefits of attending:

Upon completion of this course, you will have an understanding of:

  • Setting up Marketing Strategy and Business Goals
  • How to get traffic to your website
  • Defining the Target audience
  • Creating Adwords Account
  • Jargon Explained
  • Creating successful AdWord campaign
  • Keyword Selection and Match Types
  • Successful ad copy creation
  • How to choose a suitable landing page for your ads
  • Ad extensions
  • Quality Score
  • Basic account optimisation techniques
  • Introduction to AdWords Editor

Find out more information.

Events

Advanced Digital Marketing

Do you want to know more about digital marketing? Join us for practical advice on how to harness a variety of digital tools to build your online presence, increase engagement with customers and reach your target audiences. We will also cover some of the digital trends to look out for and help you to develop a digital marketing strategy.

This session is aimed at those who want to get more out of their social media and digital marketing.

This is a practical workshop and you will need a laptop to attend the session.

Benefits of attending:

Upon completion of this course, you will have an understanding of:

  • Digital marketing platforms – which platform is most suitable for your business and why
  • Social media management tools – how to make the most of your time online
  • Social media do’s and don’ts
  • Digital marketing strategy – plan and understand how to implement a campaign to drive sales and traffic to your website
  • An overview of digital advertising including how Google Adwords can help you to sell online
  • Using web analytics and reporting to understand your customers and target your social media more effectively

Find out more information.

Events, Training

Upcoming Training Sessions From Curious Minds

Arts Picture

Training for Schools…

 

Artsmark Development Days: These are for schools that have registered with Artsmark. The day will guide you through the new process and allow you to reflect upon and develop your school’s arts provision, as well as providing an opportunity to share best practice and create new networks.
21 June – Preston, 10:00-15:00
29 June – St. Helens, 10:00-15:00
5 July – Manchester, 10:00-15:00
6 July – Bolton, 10:00-15:00
Artsmark Support Surgeries: These dates are for those who have attended an Artsmark Development Day and are now looking for support further into the Artsmark process. Whether you need support drafting your Statement of Commitment or guidance in developing your case study, this session is an opportunity to access peer and professional assistance.
21 June – Manchester, 13:30-14:30

 

PLEASE NOTE: The training events above are only open to schools that have registered for Artsmark. If your school is yet to register please click here, or you may wish to attend one of our free CPD for Schools sessions below.

 

FREE C.P.D. SESSIONS FOR SCHOOLS Are you looking to improve your school’s planning and delivery of arts & culture activity? If that’s the case, then Curious Minds would like to invite you to attend one of our C.P.D. events taking place across the North West.    At Curious Minds, we believe that every child has the right to access the very best in arts, cultural and creative learning opportunities.  We understand that in order for children to do this, we need to invest in teachers like you.     During the session you will be able to:

  • Develop methods to plan your arts & cultural activities
  • Explore how you can create meaningful partnerships
  • Discover the benefits of Artsmark and Arts Award
  • Examine how you can measure and evaluate the impact of arts and cultural activities

All events are led by one of our highly skilled team members and because we recognise just how important teacher support is – it is absolutely FREE to attend.   These sessions are open to all schools in the North West, including those not currently registered for Artsmark or Arts Award.
22 June – Birkenhead, 13:30-15:30
27 June – Manchester, 13:30-15:30
29 June – Northwich, 13:30-15:30
30 June – Warrington, 13:30-15:30
5 July – Salford, 13:30-15:30
11 July – Kirkby Lonsdale, 13:30-15:30
13 July – Morecambe, 13:30-15:30
13 July – Stockport, 13:30-15:30
17 July – Keswick, 13:30-15:30

Spaces are limited, so book early!

Events

Tendering Masterclass June

Date: 13th June 2017
Location: Central Manchester
Time: 10:00am – 4:00pm
Theme: Business Strategy, Open new markets & Export, Start a business

Topics covered:

  • Find opportunities to bid in public/private sectors
  • ‘Qualify’ opportunities; building sound business cases
  • Recognise ‘golden rules’ of bidding ensuring bid process is managed in efficient and effective way
  • Understand what it takes to create a winning bid, not merely a compliant one
  • Identify business’s strengths, weaknesses, selling points
  • Begin to create a ‘knowledge base’

Business benefits will include:

  • Increased win rates; therefore business growth
  • Ability to manage processes and bid contributors to ensure the best possible bid/proposal is submitted on time, every time
  • Building of new skills; reaping the benefits of personal and professional development.

Agenda

09:30 Registration

10:00 Class Start

12:30 – 13:30 Lunch (Provided)

16:00 Class Closed

For more information please see here.

Events

Digital Marketing Masterclass May

Digital Marketing

This masterclass focusses on digital marketing and how you can use it to grow your customer base and improve your profit. The sessions will introduce you to the basic concepts of digital marketing, show you how to get started and introduce you to tips and tricks to increase your impact.

You’ll leave the day with an outline of your digital marketing strategy and key actions to get you started.

Ruth Thomas from Ruby Star Associates will lead you through the masterclass, introducing you to the latest evidence about what really works for businesses and drawing on experience from the thousands of small businesses that the multi-award winning team at Ruby Star Associates have supported to grow and thrive.

This is a highly interactive session which includes evidence-informed facilitation exercises. There is an outline agenda but this will be shaped and varied based on the needs of the businesses at the session. It is useful if you come to the session with a clear idea of what you need to get out of it for your business, so we can adapt the session accordingly.

All participants will receive a workbook with notes, examples, exercises and resources to allow them to continue to develop their learning after the session.

 Agenda
8.30am – 9.00am Arrival

Arrival, registration and refreshments, opportunity to network with other participants.

10.00am –11.00am  

Welcome, Expectations and Key Concepts

Introductions, expectations for the day, setting the scene for the masterclass and introduction to the key concepts for the day

11.00am – 11.30am Short break
11.30am – 12.30pm  

Introduction to the digital marketing

How can we ensure our website looks trustworthy?

What do you need from a website/landing page funnel/essentials (what do you do/why should I care/how can I trust you/what should I do next)?

Introduction to email marketing and creating campaigns.

12.30pm – 1.30pm Lunch and networking
1.30pm – 2.30pm  

Digital Presence audit and building an audience

What are the essentials for your digital presence? How do you find and build an audience?

2.30pm – 3.00pm Short break
3.00pm – 4.00pm  

Digital Marketing Strategy

Working with others (and with input from the facilitator) you’ll devise an outline digital marketing strategy to get you started. There is also time for questions, answers and ideas.

Find out more here.