training

Training, Uncategorized

Connect: Design Thinking for Audience Development

The Audience Agency and Goldsmiths University are launching a pioneering new programme as part of a European partnership funded by Erasmus +

“This is a fantastic opportunity to take part in a free professional development programme co-created with some of Europe’s leading audience development thinkers and practitioners. It takes a very experiential approach to learning for those of us who prefer to learn-by-doing and introduces some of the best new ideas from the wider creative industries to help us evolve our engagement practice. Help us to shape this programme for the wider sector next year.”

Anne Torreggiani, The Audience Agency CEO

This ‘twin track’ programme brings culture professionals and post-graduate students together to develop and test strategic approaches to audience development, including an introduction to user-centred service design and action research. It consists of 7 one-day modules at Goldsmith’s College, London, combined with in-organisation development of an action research project. Participating organisations will host students on internships and all participants will be supported by an independent mentor. On completion of the programme, participants will receive a professional certificate from Goldsmith’s University.

Deadline for applications  15 October 2018

For more information

https://bit.ly/2xhp8tA

 

Source: Audience Agency

 

Events

Bolton International Film Festival Tuesday 2nd – Thursday 4th October

Bolton International Film Festival

Bolton Film Festival returns to the Light Cinema on 2nd/3rd/4th October 2018  – a nine screen cinema housed within an amazing listed Victorian market building in the centre of the town which has recently undergone a twenty seven million pound refurbishment.

Screening innovative and ground-breaking short films from independent film-makers. Whether it’s drama, documentary, animation, comedy, VR or experimental film the aim is to showcase emerging talent to an audience of like-minded individuals and industry experts.

Supported by partner venues The Light Cinema, The Albert Halls, Neo Arts Gallery, Bolton Library & Museums and The Holiday Inn the festival will screen over 100 short films from both home and abroad over the three days; covering drama, documentary, animation, women in film, diversity in film, student film and community film as well as hosting industry talks, masterclasses, networking sessions and after parties.

https://www.boltonfilmfestival.com/screenings

https://www.boltonfilmfestival.com/talks-biff-2018

BFF Final Poster_small (2)

Funding, National

DCMS Announces £1 Million Digital Skills Innovation Fund for Underrepresented People

A new £1 million fund is now open for bids from Local Enterprise Partnerships and Combined Authorities for initiatives aimed at helping people take up digital roles.

Launched by the Department for Digital, Culture, Media & Sport (DCMS), the new Digital Skills Innovation Fund aims to pilot or scale-up innovative programmes that address local or regional digital challenges, while heling people from underrepresented groups gain the skills needed to work in digital roles.

The funding will be used to help women, disabled people, individuals from minority backgrounds or those living in lower socioeconomic areas to succeed in digital fields. This includes data analysts, programmers, cyber security specialists, software developers and marketeers.

The Fund also aims to encourage collaborative working between Local Enterprise Partnerships (LEPs), local government, the voluntary sector, youth organisations, charities, employers and training providers to address local skills challenges and share good practice.

The Fund has an overall budget of £1 million available for distribution. Grants of between £200,000 and £500,000 will be available.

Bids are invited from LEPs and Combined Authorities (CAs) in England. LEPs and CAs may submit individual bids or collaborate with other LEPs to put forward bids that cover more than one area. Applications submitted by LEPs should identify a lead Local Authority through which the grant can be awarded.

Minister for Digital, Margot James, said:

“It is crucial everyone is able to take advantage of digital technology, whether it is to learn how to use the internet or develop the skills to work in a tech role.

“If we want to maintain our position as a world-leading digital economy we need to work with industry, local authorities and the voluntary sector to develop solutions so no-one is left behind.”

Applications must be submitted by 23:59 on 28 October 2018

The guidance document and application template is available  DCMS – Digital Skills Partnership webpage

Source: Grantfinder

Events

Google Adwords and PPC Masterclass

With around 2.3 million searches per second, Google is without a doubt a fundamental element in ensuring your online presence is relevant, reaching your target audience and your business is ahead of your competitors.

From exposing some of the myths and jargon around AdWords which can help to avoid costly mistakes to understanding the key elements to drive traffic to your site, the session will give you the tools and knowledge to make the most of Google Adwords and ultimately give your business a boost.

You will have the opportunity to create your own AdWord campaign, giving you the tools needed to maximise your return on investment, whether this is managed in house or outsourced.

This is a practical workshop and you will need to bring a laptop to the session

Benefits of attending:

Upon completion of this course, you will have an understanding of:

  • Setting up Marketing Strategy and Business Goals
  • How to get traffic to your website
  • Defining the Target audience
  • Creating Adwords Account
  • Jargon Explained
  • Creating successful AdWord campaign
  • Keyword Selection and Match Types
  • Successful ad copy creation
  • How to choose a suitable landing page for your ads
  • Ad extensions
  • Quality Score
  • Basic account optimisation techniques
  • Introduction to AdWords Editor

Find out more information.

Events

Advanced Digital Marketing

Do you want to know more about digital marketing? Join us for practical advice on how to harness a variety of digital tools to build your online presence, increase engagement with customers and reach your target audiences. We will also cover some of the digital trends to look out for and help you to develop a digital marketing strategy.

This session is aimed at those who want to get more out of their social media and digital marketing.

This is a practical workshop and you will need a laptop to attend the session.

Benefits of attending:

Upon completion of this course, you will have an understanding of:

  • Digital marketing platforms – which platform is most suitable for your business and why
  • Social media management tools – how to make the most of your time online
  • Social media do’s and don’ts
  • Digital marketing strategy – plan and understand how to implement a campaign to drive sales and traffic to your website
  • An overview of digital advertising including how Google Adwords can help you to sell online
  • Using web analytics and reporting to understand your customers and target your social media more effectively

Find out more information.